Design development involves the dialogue between the image and word. There is also image cohesion that involves the formal correspondence between context, space, material and detail. Acceleration of images in the early stages of design, the act of seeing, allows designers to chart a visual path through the project. This decision making process uses images to see interrelations between spaces, the extent of materials and the quality of detailing. In some cases, prototype spaces can be designed before beginning the planning process. Consensus between design direction and the client can be achieved during the early stages of concept design.
The design development process involves an intuitive analysis of the site based on information available. Plan sketches signal concept intent. Materials and ideas about the “atmosphere” of the architecture are collected. Sketch elevations and architectural perspectives suggest proposed volume, materials, concept and texture. Images are generally abstracted to “primary” forms and elevations and details are tested until the basic directions are understood. Digital boards are assembled with selected images and the result suggests a “concept of design continuity”. Various directions are “assembled” using photo montage techniques and images using various techniques are generated. The process is fluid and is constantly re-examined based on comment. The intent of the process is to quickly test and refine concepts, materials and details.
